Visual Intelligence, Brand First

Creating the identity of the world’s first large-scale image decoding platform.

The Challenge

Imagyze approached us with a revolutionary technology: a platform capable of analyzing thousands of images to extract semiotic insights at scale. Despite this technical innovation, the brand had no visual identity, no market presence, and minimal awareness within its core audience—advertising, marketing, and research professionals.
To resonate with agencies like M&C Saatchi, Imagyze needed to make a bold and immediate impression—one that communicated both its novelty and analytical power.

Our Mission

Establish credibility with a modern, intelligent, and standout brand identity.
Clearly signal the concept of image decoding visually.
Build a flexible, scalable identity system for digital platforms and campaign assets.

Our Process

Discovery
We examined the ad-tech and image-analysis landscape, noting that most competitors appeared overly technical or corporate. Imagyze needed to convey innovation, but also creativity—bridging tech and storytelling.

Strategy & Concepting
We defined a core brand idea: unlocking hidden meaning. This idea was expressed through visual metaphors of segmentation, patterns, and digital abstraction.

Design Development
We produced three brand directions aligned with Imagyze’s positioning. After a collaborative review process, the strongest direction was selected and refined into a comprehensive identity.

The Brand System

Logo

A mark that visualizes decoding—three vertical bars symbolizing layered meaning, paired with a modular logotype using the custom “Forced Square” typeface. The structure is governed by a precise grid and safe-zone system for consistency across formats.

Colour Palette

We developed a high-contrast palette to emphasize clarity and precision:

Primary:
- #5836FF (deep violet)
- #795EFF (lavender)
- #BCAFFF (light lilac)
Accent/Contrast:
- #10FF97 (electric green)
- #E2FFC4 (mint tint)
- #070A15 (midnight black)
- #FFFFFF (white)

These colours serve both digital and print environments, optimized for accessibility and impact.

Typography

Primary Font: Forced Square – futuristic and structured, used for large headers.
Secondary Font: Gotham – neutral, readable, and versatile for UI and body content.

This combination balances bold visual identity with usability across interfaces.

Applications

Social Media Templates

A full suite of branded Instagram assets: hiring posts, team welcomes, carousels, and announcement cards. Built to drive engagement while maintaining visual consistency.

Website Visual System

We designed key visual layouts and a homepage hero section. The brand message—“Unlock the Hidden Insights in Every Image”—was built into the UI, supported by real-time visual examples of image breakdowns.

LinkedIn Assets

Branded profile and header designs for leadership, allowing Imagyze to expand its footprint in B2B contexts.

Deliverables

Full Logo Suite (horizontal, stacked, monochrome)
Favicon and social icons
Brand Guidelines (spacing, typography, colour use)
Colour and Typography System
Social Media Templates
Web Hero Visuals and Campaign Components
LinkedIn Branding Assets