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Understanding Brand Guidelines

Full branding

What are Brand Guidelines? Brand guidelines, often referred to as brand standards or style guides, are a set of rules that explain how your brand works. These include your brand's mission, vision, core values, personality, and tone. More tangibly, they encompass your logo usage, color palette, typography, imagery, and other visual elements that collectively form your brand's identity.

Why are Brand Guidelines Important? Effective brand guidelines ensure consistency across all platforms and mediums. They are essential for maintaining brand recognition and loyalty, ensuring that your brand is represented consistently in every interaction with your audience.

Step-by-Step Process of Creating Brand Guidelines

1. Define Your Brand's Core Values and Personality

Start by articulating your brand’s mission, vision, and core values. These elements are the heartbeat of your brand and should resonate through every aspect of your guidelines.

2. Logo Design and Usage

Your logo is often the first visual component people associate with your brand. Outline how and where your logo should be used, including size, spacing, and what not to do with the logo.

3. Color Palette

Colours evoke emotions and convey messages. Choose colours that reflect your brand's personality and provide specific colour codes (like Pantone, CMYK, RGB, and HEX) for consistency.

4. Typography

Typography should complement your brand's tone and be legible across various mediums. Include guidelines for fonts, sizes, and styles for both digital and print media.

5. Imagery and Photography

Define the style and tone of the imagery used. This could range from the type of photography to illustrations and any graphical treatments.

6. Brand Voice and Tone

How your brand communicates is as important as the visual elements. Define your brand’s voice and tone for consistency in all written communications.

7. Application Examples

Show examples of how your brand elements come together in different mediums – be it digital, print, or social media.

Wecomeet's Unique Approach to Brand Guidelines

At Wecomeet, we believe in a collaborative process, working closely with our clients to understand their vision and translate it into an impactful brand identity. Our team stays ahead of the curve, leveraging the latest trends and innovations in graphic design and digital expertise to keep your brand modern and engaging.

Staying Ahead of Trends

We constantly immerse ourselves in the latest design trends, but we also believe in timeless design principles that ensure your brand remains relevant and adaptable for years to come.

Collaboration and Customization

Our process is deeply collaborative. We believe each brand is unique, and our guidelines are tailored to reflect this uniqueness.

Commitment to Excellence

Our commitment to elevating brands is evident in the meticulous attention to detail we give to every aspect of the brand guidelines.


Creating brand guidelines is a critical step in establishing and maintaining your brand's identity. By following these steps and leveraging Wecomeet's specialized expertise, your brand can achieve a cohesive and compelling identity that resonates with your audience. Remember, brand guidelines are not just a set of rules; they are a roadmap to expressing your brand's unique story and essence.

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