Where North African soul meets European sophistication in 
gourmet culture
Project Overview
Wecomeet was commissioned to redefine the brand’s identity and craft a visual language that speaks to its values and vision. The goal was to create a modern, recognizable system that would not only elevate the brand’s presence but also resonate across multiple touchpoints — from digital platforms to physical assets.
Challenges and Objectives
The main challenge was to design an identity that strikes a balance between heritage and modernity. The objective was to create a brand that feels fresh, distinctive, and adaptable while staying true to its core essence.​
Industry
Lifestyle
Services
Branding
Visual Identity
Packaging Design
Timeline
16 weeks
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Logo Redesign
A new logo was developed to encapsulate the spirit of the brand. Clean lines, bold shapes, and thoughtful typography ensure recognizability and scalability across 
all formats.
Pattern Creation
A unique pattern system was introduced to enrich the visual identity. These patterns serve as a flexible design asset, enhancing packaging, social media, and event collateral while reinforcing brand personality.
Logotype
Color Scheme
The new palette was designed to be vibrant yet sophisticated, reflecting both the brand’s energy and its professionalism. Contrasting tones add dynamism, while complementary hues provide harmony.
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Execution
The execution of each branding element was meticulously carried out to ensure a coherent and appealing brand presence. From the logo to the social media presence, each aspect was infused with the brand’s core values of being edgy, sophisticated, and unmistakably linked to electronic music.
Poster Design
Posters were designed to promote events and the brand itself. These posters incorporated the new logo, color scheme, and pattern, creating a visually cohesive and striking promotional tool.
Social Media Templates:
Design System
To ensure brand consistency across digital platforms, Wecomeet developed social media templates. These templates were designed to be visually engaging, reflecting the brand's new identity, and easily adaptable for various types of content.
Merchandising
Merchandise such as clothing, accessories, and promotional items were designed to incorporate the new branding elements. This merchandise served as a tangible representation of the Boneca brand, extending its reach beyond the music scene.
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Results and Impact
The rebranding led to a renewed perception of Boneca in the London electronic music scene. The modern, sophisticated branding resonated with the target audience, leading to increased engagement, both online and offline, and a stronger brand presence in the industry.
