Project Overview

Sampl is a B2B marketplace connecting manufacturers with interior designers, offering a platform for showcasing and sourcing premium interior design materials. With diverse vendors offering a wide range of textures, colors, and finishes, the brand needed an identity that would remain neutral while exuding professionalism and modernity.

Challenges and Objectives

Sampl’s visual identity had to strike a balance between minimalism and versatility. It needed to accommodate an extensive variety of vendors and products while maintaining a unified and cohesive brand presence. The brand also needed to convey its innovative and premium approach to the interior design industry.

Strategy and Approach

Neutral and Timeless Logo: The logo was designed with simplicity and adaptability in mind. The sans-serif wordmark uses soft, rounded edges to evoke approachability and balance. The clean design ensured it would not overpower or conflict with the materials showcased on the platform, serving as a flexible backdrop for any product.

Monochromatic Palette: A black-and-white color scheme was chosen to underscore neutrality and allow the vibrancy and texture of the interior design materials to take center stage. This timeless palette added a layer of sophistication, ensuring the brand remained professional while staying versatile across mediums.

Color Scheme: Two carefully selected typefaces—TT Norms Pro and Didot Regular—were chosen to blend modernity with elegance.
TT Norms Pro: A clean, geometric sans-serif font, perfect for conveying clarity and professionalism.
Didot Regular: A classic serif font that adds a touch of refinement, ideal for applications requiring a more premium feel. This combination ensured flexibility across various touchpoints, from business cards to marketing materials, while maintaining a polished and cohesive look.

Geometric Patterns: Inspired by architectural and interior design elements, abstract geometric patterns were introduced to add texture and depth to the brand. These patterns, composed of clean lines and curves, were versatile enough to be applied across digital and physical assets, from posters to tote bags, without detracting from the products themselves.

Minimalist Applications: The design philosophy of "less is more" was carried across all collateral. Examples include:

Business Cards: Clean layouts with ample white space to prioritize clarity.

Posters and Packaging: Subtle geometric patterns and bold typography emphasized Sampl's role as "The New Destination for Interior Designer Materials."

Tote Bags: Black-and-white designs with a focus on the geometric motif for a chic, practical accessory.

Conclusion

Sampl’s visual identity showcases the power of minimalism and neutrality in a multi-vendor platform. By focusing on clean lines, timeless typography, and subtle patterns, Wecomeet crafted a brand that stands out for its elegance and adaptability while staying true to its mission of connecting the interior design industry.