Our branding process consists of three key steps: Discovery, Development, and Implementation. During the discovery phase, we research your business, audience, and competitors to create a strategy for your brand. In the development phase, we make visual elements such as logos and colour palettes, refining them until they perfectly represent your brand. Finally, in the implementation phase, we bring your branding to life across all marketing channels, including creating brand guidelines, designing marketing materials, and developing your website. We work closely with you to ensure your new branding is consistent and effective, helping you achieve your business goals.
Research - Visual Identity - Graphic Design - Tone of Voice - Art Direction
Sampl is a premium B2B marketplace connecting interior designers with their perfect material suppliers. With a minimalistic and cool aesthetic, it offers a focus on artistry and design. Sampl is committed to quality and provides a functional and aesthetically pleasing experience for interior designers.
We partnered with Amazon to launch their innovative hair salon in London's Spitalfields Market. Our contributions spanned from developing distinctive branding and designing captivating window displays, to generating engaging social media content. We also created a user-friendly website featuring an online booking system, and provided a virtual tour of the salon through realistic 3D visualisations. The project successfully combined design, technology, and hair care, establishing a novel experience in the city's salon landscape.
The discovery phase is where we get to know you and your brand. We start by asking questions about your business, your target audience, and your goals. We'll also research your competitors and analyze your market to gain a deeper understanding of your brand's position. This information helps us create a strategy that will guide the rest of the branding process.
Once we have a solid strategy in place, we begin the development phase. This is where we start creating visual elements that will represent your brand, including logos, color palettes, typography, and imagery. We'll present you with several options and work with you to refine the design until it perfectly represents your brand.
The final step is implementation, where we bring your new branding to life across all of your marketing channels. This includes creating brand guidelines, designing marketing materials, and developing a website that accurately reflects your brand. We'll work closely with you to ensure that your new branding is consistent and effective, helping you achieve your business goals.