Jimmy Choo
A digital experience polished to the standard of an icon
Project Overview
Project Overview
Jimmy Choo partnered with us to redesign key sections of its website — JC World, Craftsmanship, and Sustainability — with the goal of elevating its digital presence.
Challenges & Objectives
Challenges & Objectives
The primary challenge was to redesign these sections in a way that felt luxurious yet minimal, ensuring the experience aligned with the expectations of high-end consumers. The objective was to create an interface that highlighted craftsmanship and sustainability without overwhelming the user, while maintaining consistency with Jimmy Choo’s premium brand identity.
Jimmy Choo
A digital experience polished to the standard of an icon
Project Overview
Jimmy Choo partnered with us to redesign key sections of its website — JC World, Craftsmanship, and Sustainability — with the goal of elevating its digital presence.
Challanges & Objectives
The primary challenge was to redesign these sections in a way that felt luxurious yet minimal, ensuring the experience aligned with the expectations of high-end consumers. The objective was to create an interface that highlighted craftsmanship and sustainability without overwhelming the user, while maintaining consistency with Jimmy Choo’s premium brand identity.
Industry
Fashion
Services
UX/UI Design
Web Design
Timeline
10 weeks
Industry
Fashion
Services
UX/UI Design
Web Design
Timeline
10 weeks
Benchmarking and Research
Benchmarking and Research
We began by benchmarking against top-tier luxury brands such as Burberry, Louis Vuitton, and Moncler. Our analysis focused on how these brands treated similar sections on their websites, identifying best practices and opportunities for differentiation.
Wireframes: Collaborative Design in Figma
Wireframes: Collaborative Design in Figma
Using Figma, we created detailed wireframes for each section. The process was highly collaborative, involving regular meetings and idea-sharing sessions with the Jimmy Choo team. Real-time amendments were made directly in the live document to ensure alignment and immediate feedback.
Benchmarking and Research
We began by benchmarking against top-tier luxury brands such as Burberry, Louis Vuitton, and Moncler. Our analysis focused on how these brands treated similar sections on their websites, identifying best practices and opportunities for differentiation.
Wireframes: Collaborative Design in Figma
Using Figma, we created detailed wireframes for each section. The process was highly collaborative, involving regular meetings and idea-sharing sessions with the Jimmy Choo team. Real-time amendments were made directly in the live document to ensure alignment and immediate feedback.
User Interface: Crafting the Luxury Aesthetic
User Interface: Crafting the Luxury Aesthetic
Once the wireframes were approved, we transitioned to the UI phase. The design team focused on crafting a luxurious, minimal interface that reflected Jimmy Choo’s brand identity. Key design elements included:
Typography: Elegant and modern typefaces that convey sophistication.
Colour: black and white as the frame, with the season’s campaign colour — hot pink at the time — carrying the emotion.
Imagery: High-quality, captivating images showcasing Jimmy Choo’s craftsmanship and sustainability efforts.
User Testing: Ensuring a Flawless Experience
User Testing: Ensuring a Flawless Experience
We tested the sections across devices and browsers with the Jimmy Choo team before handover.
Translating Heritage Into a Refined Digital Experience
Translating Heritage Into a Refined Digital Experience
The Jimmy Choo team provided the content, which we integrated into the design. Each section was designed to highlight the brand’s heritage and commitment to excellence.
User Interface: Crafting the Luxury Aesthetic
Once the wireframes were approved, we transitioned to the UI phase. The design team focused on crafting a luxurious, minimal interface that reflected Jimmy Choo’s brand identity. Key design elements included:
Typography: Elegant and modern typefaces that convey sophistication.
Colour: black and white as the frame, with the season’s campaign colour — hot pink at the time — carrying the emotion.
Imagery: High-quality, captivating images showcasing Jimmy Choo’s craftsmanship and sustainability efforts.
User Testing: Ensuring a Flawless Experience
We tested the sections across devices and browsers with the Jimmy Choo team before handover.
Translating Heritage Into a Refined Digital Experience
The Jimmy Choo team provided the content, which we integrated into the design. Each section was designed to highlight the brand’s heritage and commitment to excellence.
Outcome
Outcome
JC World, Craftsmanship and Sustainability now read like the rest of the brand: minimal, immersive, and built to the standard of the product. Wireframed with the Jimmy Choo team in Figma, tested across devices, and handed over ready to build. Live on jimmychoo.com since 2020.
Outcome
JC World, Craftsmanship and Sustainability now read like the rest of the brand: minimal, immersive, and built to the standard of the product. Wireframed with the Jimmy Choo team in Figma, tested across devices, and handed over ready to build. Live on jimmychoo.com since 2020.