Boneca
A rebrand for a London electro party organiser that needed to look like it sounds
Project Overview
Project Overview
Boneca organises electro parties in London, renting venues and building a night around each one. The old brand was a logo and an event listing; we rebuilt it into a system — logo, pattern, colour, posters, social templates and merch — that works on a venue wall, a phone and a T-shirt.
Challenges & Objectives
Challenges & Objectives
Electronic music branding tends to two extremes: illegible or generic. Boneca needed to feel dark, sharp and a little elegant, and stay readable on a poster seen from across a street.
Boneca
A rebrand for a London electro party organiser that needed to look like it sounds
Project Overview
Boneca organises electro parties in London, renting venues and building a night around each one. The old brand was a logo and an event listing; we rebuilt it into a system — logo, pattern, colour, posters, social templates and merch — that works on a venue wall, a phone and a T-shirt.
Challanges & Objectives
Electronic music branding tends to two extremes: illegible or generic. Boneca needed to feel dark, sharp and a little elegant, and stay readable on a poster seen from across a street.
Industry
Entertainment
Services
Branding
Graphic Design
Merchandising
Timeline
10 weeks
Industry
Entertainment
Services
Branding
Graphic Design
Merchandising
Timeline
10 weeks
Logo
Logo
The wordmark is set in Wicked Hearts, a display face with the right amount of edge, and the “C” becomes a standalone mark that can be repeated, rotated and cut into.
Pattern
Pattern
A pattern of repeated marks, built to run behind line-ups on posters, across merch and as venue projections.
Colour Palette
Colour Palette
Ultraviolet on black, with white for type. One colour, so the brand is recognisable at a glance in a feed full of neon.
Logo
The wordmark is set in Wicked Hearts, a display face with the right amount of edge, and the “C” becomes a standalone mark that can be repeated, rotated and cut into.
Pattern
A pattern of repeated marks, built to run behind line-ups on posters, across merch and as venue projections.
Colour Palette
Ultraviolet on black, with white for type. One colour, so the brand is recognisable at a glance in a feed full of neon.
Posters, social, merch
Posters, social, merch
Event posters, a set of Instagram templates for line-ups and announcements, and merch — tees and accessories — all from the same three elements.
Posters, social, merch
Event posters, a set of Instagram templates for line-ups and announcements, and merch — tees and accessories — all from the same three elements.
Outcome
Outcome
Every Boneca party now looks like Boneca before you read the line-up, whichever venue it’s in.
Outcome
Every Boneca party now looks like Boneca before you read the line-up, whichever venue it’s in.
