Libe
A luxury Shopify experience for art-led loungewear
Project Overview
Project Overview
LIBE is an elevated loungewear and leisurewear brand built around comfort, elegance, premium materials, and exclusive artistic prints.
Wecomeet partnered with LIBE to define its luxury digital positioning and create a complete Shopify experience, from art direction, content selection, UX/UI design, and editorial storytelling to full e-commerce development.
Challenges & Objectives
Challenges & Objectives
LIBE needed to be positioned beyond traditional pyjamas or homewear. The brand had to feel luxurious, artistic, and lifestyle-driven, while still offering a clear and intuitive shopping experience.
The challenge was to communicate comfort as something elevated: garments designed for home, hosting, travel, and everyday elegance.
Libe
A luxury Shopify experience for art-led loungewear
Project Overview
LIBE is an elevated loungewear and leisurewear brand built around comfort, elegance, premium materials, and exclusive artistic prints.
Wecomeet partnered with LIBE to define its luxury digital positioning and create a complete Shopify experience, from art direction, content selection, UX/UI design, and editorial storytelling to full e-commerce development.
Challanges & Objectives
LIBE needed to be positioned beyond traditional pyjamas or homewear. The brand had to feel luxurious, artistic, and lifestyle-driven, while still offering a clear and intuitive shopping experience.
The challenge was to communicate comfort as something elevated: garments designed for home, hosting, travel, and everyday elegance.
Industry
Fashion / Luxury E-commerce
Services
Art Direction
UX/UI Design
Shopify Development
Timeline
10 weeks
Industry
Fashion / Luxury E-commerce
Services
Art Direction
UX/UI Design
Shopify Development
Timeline
10 weeks
Typography
Typography
Primary Font: Baskerville is used for editorial headlines and key messaging, bringing timeless elegance, refinement, and a classic luxury feel to the brand. Karla complements it as the functional typeface for body copy, navigation, and product information, offering excellent readability while maintaining a clean, understated aesthetic. Together, they balance editorial sophistication with modern usability across the Shopify experience.
Colour Palette
Colour Palette
The colour palette is inspired by LIBE’s world of quiet luxury: soft neutrals, warm ivory, delicate blush, muted sage, deep burgundy, and rich charcoal. These tones echo natural fabrics, artistic prints, and intimate living spaces, creating a calm, refined visual language that allows the collections and artwork to remain the focal point throughout the shopping experience.
Logo
Logo
A refined wordmark paired with a distinctive symbol creates a timeless identity that reflects LIBE's artistic, understated luxury while remaining versatile across digital and physical brand touchpoints.
Typography
Primary Font: Baskerville is used for editorial headlines and key messaging, bringing timeless elegance, refinement, and a classic luxury feel to the brand. Karla complements it as the functional typeface for body copy, navigation, and product information, offering excellent readability while maintaining a clean, understated aesthetic. Together, they balance editorial sophistication with modern usability across the Shopify experience.
Colour Palette
The colour palette is inspired by LIBE’s world of quiet luxury: soft neutrals, warm ivory, delicate blush, muted sage, deep burgundy, and rich charcoal. These tones echo natural fabrics, artistic prints, and intimate living spaces, creating a calm, refined visual language that allows the collections and artwork to remain the focal point throughout the shopping experience.
Logo
A refined wordmark paired with a distinctive symbol creates a timeless identity that reflects LIBE's artistic, understated luxury while remaining versatile across digital and physical brand touchpoints.
Our Approach
Our Approach
We mapped the luxury loungewear space, identifying that most competitors felt either too casual or too fashion-forward. LIBE needed to occupy a different position: comfort as something elevated, designed for home, hosting, travel, and everyday elegance.
Our Approach
We mapped the luxury loungewear space, identifying that most competitors felt either too casual or too fashion-forward. LIBE needed to occupy a different position: comfort as something elevated, designed for home, hosting, travel, and everyday elegance.
Strategy & Concepting
Strategy & Concepting
We defined a core positioning idea: quiet luxury. This translated into an editorial visual language built on monochrome photography, generous white space, and the artistic prints as the brand's defining signature.
Strategy & Concepting
We defined a core positioning idea: quiet luxury. This translated into an editorial visual language built on monochrome photography, generous white space, and the artistic prints as the brand's defining signature.
Visual Direction
Visual Direction
Restraint is the rule. Colour is reserved for the artistic prints, so every colour moment on the site is a LIBE print and nothing else.
Art Direction
Art Direction
Content was curated around LIBE’s strongest assets: the Anthesis and Floravis collections, the collaboration with painter Pablo Piatti, the transformation of his paintings into wearable prints, and the quality of the fabrics.
UX/UI Design
UX/UI Design
The website journey moves users from emotion to discovery to purchase. Minimal navigation, delicate buttons, strong imagery, and a refined layout rhythm keep the experience premium while remaining easy to shop.
Visual Direction
Restraint is the rule. Colour is reserved for the artistic prints, so every colour moment on the site is a LIBE print and nothing else.
Art Direction
Content was curated around LIBE’s strongest assets: the Anthesis and Floravis collections, the collaboration with painter Pablo Piatti, the transformation of his paintings into wearable prints, and the quality of the fabrics.
UX/UI Design
The website journey moves users from emotion to discovery to purchase. Minimal navigation, delicate buttons, strong imagery, and a refined layout rhythm keep the experience premium while remaining easy to shop.
Homepage & Collection Structure
Homepage & Collection Structure
The homepage introduces LIBE's lifestyle universe and guides users into categories, collection storytelling, artist content, and featured products, building desire before presenting the offer.
Homepage & Collection Structure
The homepage introduces LIBE's lifestyle universe and guides users into categories, collection storytelling, artist content, and featured products, building desire before presenting the offer.
Shopify Development
Shopify Development
We built the full Shopify theme: homepage, collection and product templates, cart and checkout journey, newsletter integration and policy pages, all on the same editorial system as the art direction.
Artist Collaboration
Artist Collaboration
For Floravis, LIBE’s second collection, Buenos Aires-born painter Pablo Piatti created exclusive prints inspired by birds of paradise and freedom of movement, each carrying the dragonfly — LIBE’s emblem. The site gives him a dedicated artist page and tells the story from original painting to print on silk and cotton, so the collaboration is part of the shopping journey, not a footnote.
Shopify Development
We built the full Shopify theme: homepage, collection and product templates, cart and checkout journey, newsletter integration and policy pages, all on the same editorial system as the art direction.
Artist Collaboration
For Floravis, LIBE’s second collection, Buenos Aires-born painter Pablo Piatti created exclusive prints inspired by birds of paradise and freedom of movement, each carrying the dragonfly — LIBE’s emblem. The site gives him a dedicated artist page and tells the story from original painting to print on silk and cotton, so the collaboration is part of the shopping journey, not a footnote.
Deliverables
Deliverables
Homepage, About page, Artist profile
Collection and product structure
E-commerce navigation, cart, and footer
Newsletter integration
Responsive Shopify build
Policy and account pages
Outcome
Outcome
LIBE launched on the new Shopify site in 2024. Wecomeet delivered a complete luxury Shopify experience that positions LIBE beyond loungewear. The final result combines art, comfort, craftsmanship, and commerce into a refined digital platform, built to tell LIBE’s story and scale with the brand.
Deliverables
Homepage, About page, Artist profile
Collection and product structure
E-commerce navigation, cart, and footer
Newsletter integration
Responsive Shopify build
Policy and account pages
Outcome
LIBE launched on the new Shopify site in 2024. Wecomeet delivered a complete luxury Shopify experience that positions LIBE beyond loungewear. The final result combines art, comfort, craftsmanship, and commerce into a refined digital platform, built to tell LIBE’s story and scale with the brand.