Saba Gourmet
Saba Gourmet
Where North African soul meets European refinement
Project Overview
Saba Gourmet is a gourmet food brand preparing to launch. We approached it as more than a food label. It had to become a sensory world: a place where taste, culture, packaging, and digital experience could work together to express Mediterranean sophistication.
The identity needed to support a wide range of applications, from gourmet packaging and e-commerce to delivery vehicles, printed materials, and premium retail environments. Every element had to communicate the same promise: carefully selected products, responsibly sourced ingredients, and a refined culinary experience inspired by both shores of the Mediterranean.
Challenges & Objectives
The main challenge was to position Saba Gourmet in a competitive premium food landscape while giving it a distinctive cultural point of view.
The brand needed to feel at home beside references such as La Grande Épicerie and Selfridges Food Hall, while carrying a more intimate and emotionally rich narrative. We had to avoid clichés often associated with North African visual culture and instead create a contemporary identity built on subtle symbolism, warm restraint, and premium execution.
Saba Gourmet
Where North African soul meets European refinement
Project Overview
Saba Gourmet is a gourmet food brand preparing to launch. We approached it as more than a food label. It had to become a sensory world: a place where taste, culture, packaging, and digital experience could work together to express Mediterranean sophistication.
The identity needed to support a wide range of applications, from gourmet packaging and e-commerce to delivery vehicles, printed materials, and premium retail environments. Every element had to communicate the same promise: carefully selected products, responsibly sourced ingredients, and a refined culinary experience inspired by both shores of the Mediterranean.
Challenges & Objectives
The main challenge was to position Saba Gourmet in a competitive premium food landscape while giving it a distinctive cultural point of view.
The brand needed to feel at home beside references such as La Grande Épicerie and Selfridges Food Hall, while carrying a more intimate and emotionally rich narrative. We had to avoid clichés often associated with North African visual culture and instead create a contemporary identity built on subtle symbolism, warm restraint, and premium execution.
Client
Saba Gourmet
Industry
Food & Beverage
Services
Branding
Graphic Design
Merchandising
Timeline
6 weeks
Year
Client
Saba Gourmet
Industry
Food & Beverage
Services
Branding
Graphic Design
Merchandising
Timeline
6 weeks
Year
Logo Design
The Saba Gourmet logo was designed as a refined emblem, combining cultural resonance with premium simplicity. The symbol evokes a bird in motion, an open gesture, and the softness of Mediterranean landscapes. It suggests travel, exchange, and generosity — key ideas behind a brand built around culinary dialogue.
Pattern Design
The visual system extends the logo into a soft, architectural pattern inspired by movement, wings, palms, and Mediterranean horizons.
Colour Palette
The colour palette was created to express warmth, confidence, and discretion. Deep navy anchors the brand with sophistication and trust. Burgundy introduces richness, appetite, and depth. Soft beige brings natural warmth — grains, spices, Mediterranean light. Pale blue adds freshness, balance, and a sense of openness.
Logo Design
The Saba Gourmet logo was designed as a refined emblem, combining cultural resonance with premium simplicity. The symbol evokes a bird in motion, an open gesture, and the softness of Mediterranean landscapes. It suggests travel, exchange, and generosity — key ideas behind a brand built around culinary dialogue.
Pattern Design
The visual system extends the logo into a soft, architectural pattern inspired by movement, wings, palms, and Mediterranean horizons.
Colour Palette
The colour palette was created to express warmth, confidence, and discretion. Deep navy anchors the brand with sophistication and trust. Burgundy introduces richness, appetite, and depth. Soft beige brings natural warmth — grains, spices, Mediterranean light. Pale blue adds freshness, balance, and a sense of openness.
Implementation
The identity system was designed to be highly adaptable across physical and digital environments. On packaging, the brand feels premium and tactile, with generous spacing, refined contrast, and clear product hierarchy. On digital screens, the system becomes editorial and immersive, allowing food photography, product storytelling, and e-commerce content to work together. On delivery vehicles, the oversized pattern creates strong street presence while keeping the brand elevated and minimal.
Implementation
The identity system was designed to be highly adaptable across physical and digital environments. On packaging, the brand feels premium and tactile, with generous spacing, refined contrast, and clear product hierarchy. On digital screens, the system becomes editorial and immersive, allowing food photography, product storytelling, and e-commerce content to work together. On delivery vehicles, the oversized pattern creates strong street presence while keeping the brand elevated and minimal.
Poster Design
The poster direction combines atmospheric photography, elegant typography, and concise messaging. Instead of presenting products as simple goods, the visuals frame them as part of a lifestyle: intentional, cultured, and sensorial.
Social Media Templates
For social media, we created a flexible visual language that can support product launches, ingredient stories, seasonal campaigns, recipes, and editorial content.
Merchandising
The merchandising applications were designed to extend the Saba experience beyond purchase. Shopping bags, packaging, boxes, and branded materials turn each interaction into a ritual of presentation. The visual identity reinforces a sense of care and curation, making the customer feel that every product has been selected, packed, and delivered with intention.
Poster Design
The poster direction combines atmospheric photography, elegant typography, and concise messaging. Instead of presenting products as simple goods, the visuals frame them as part of a lifestyle: intentional, cultured, and sensorial.
Social Media Templates
For social media, we created a flexible visual language that can support product launches, ingredient stories, seasonal campaigns, recipes, and editorial content.
Merchandising
The merchandising applications were designed to extend the Saba experience beyond purchase. Shopping bags, packaging, boxes, and branded materials turn each interaction into a ritual of presentation. The visual identity reinforces a sense of care and curation, making the customer feel that every product has been selected, packed, and delivered with intention.
Deliverables
Logo and emblem suite (primary, secondary, monochrome)
Brand pattern system
Colour and typography system
Packaging design
Poster and print design
Social media templates
Merchandising (shopping bags, boxes, branded materials)
Delivery vehicle livery
Outcome
In six weeks, Saba Gourmet gained a complete identity spanning eight deliverable groups: logo and emblem, pattern, colour and typography, packaging, print, social templates, merchandising and vehicle livery. The team now has a shared visual system for preparing its launch, with consistent applications from product packaging to delivery. The completed work provides the assets needed to introduce the brand across physical and digital channels.
Deliverables
Logo and emblem suite (primary, secondary, monochrome)
Brand pattern system
Colour and typography system
Packaging design
Poster and print design
Social media templates
Merchandising (shopping bags, boxes, branded materials)
Delivery vehicle livery
Outcome
In six weeks, Saba Gourmet gained a complete identity spanning eight deliverable groups: logo and emblem, pattern, colour and typography, packaging, print, social templates, merchandising and vehicle livery. The team now has a shared visual system for preparing its launch, with consistent applications from product packaging to delivery. The completed work provides the assets needed to introduce the brand across physical and digital channels.
Key results
6
weeks, from brief to brand identity
8
groups of brand deliverables
4
applications, from packaging to vehicles
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