Naked Era
A sun-kissed Shopify experience for modern swimwear
Project Overview
Project Overview
Naked Era is a feminine swimwear brand inspired by sun, skin, travel, and effortless confidence. Wecomeet created a refined Shopify experience that translates this warm, sensual universe into a clear and elevated e-commerce journey.
The website blends editorial storytelling with intuitive shopping: immersive campaign imagery, airy layouts, soft neutral tones, delicate typography, and product pages designed for clarity and conversion.
Challenges & Objectives
Challenges & Objectives
In a saturated swimwear market, Naked Era needed a distinctive online presence that could feel aspirational without losing commercial focus.
The goal was to express the brand’s Mediterranean mood — bare skin, soft fabrics, endless summer — while creating a Shopify structure that makes browsing, choosing, and buying effortless.
Scope
Scope
We built the experience around the idea of swimwear as a second skin. This guided the visual system, UX, and copy direction: soft linen tones, dusty rose accents, generous white space, refined product grids, and short sensory copy. The interface was designed to feel calm and editorial, but every key action remains visible: search, collections, product colours, sizing, wishlist, and add to cart.
Naked Era
A sun-kissed Shopify experience for modern swimwear
Project Overview
Naked Era is a feminine swimwear brand inspired by sun, skin, travel, and effortless confidence. Wecomeet created a refined Shopify experience that translates this warm, sensual universe into a clear and elevated e-commerce journey.
The website blends editorial storytelling with intuitive shopping: immersive campaign imagery, airy layouts, soft neutral tones, delicate typography, and product pages designed for clarity and conversion.
Challanges & Objectives
In a saturated swimwear market, Naked Era needed a distinctive online presence that could feel aspirational without losing commercial focus.
The goal was to express the brand’s Mediterranean mood — bare skin, soft fabrics, endless summer — while creating a Shopify structure that makes browsing, choosing, and buying effortless.
Scope
We built the experience around the idea of swimwear as a second skin. This guided the visual system, UX, and copy direction: soft linen tones, dusty rose accents, generous white space, refined product grids, and short sensory copy. The interface was designed to feel calm and editorial, but every key action remains visible: search, collections, product colours, sizing, wishlist, and add to cart.
Industry
Fashion
Services
Branding
UX/UI Design
Shopify E-commerce
Timeline
12 weeks
Industry
Fashion
Services
Branding
UX/UI Design
Shopify E-commerce
Timeline
12 weeks
Typography
Typography
Primary font: Tenor Sans — elegant, open letterforms that carry the brand’s editorial headlines with a calm, sun-faded sophistication. Secondary font: Montserrat — clean and highly readable for product details, sizing and checkout. The pairing keeps the experience refined in tone but effortless to shop.
Logotype
Logotype
The Naked Era logotype was designed as a quiet, confident signature. Elongated, lightly spaced letterforms echo the feeling of bare skin and open horizons, while the balance between the two words gives the mark an editorial calm. It sits effortlessly over photography — never competing with the body, the light or the fabric — and scales cleanly from the website header to swing tags, packaging and social templates.
Typography
Primary font: Tenor Sans — elegant, open letterforms that carry the brand’s editorial headlines with a calm, sun-faded sophistication. Secondary font: Montserrat — clean and highly readable for product details, sizing and checkout. The pairing keeps the experience refined in tone but effortless to shop.
Logotype
The Naked Era logotype was designed as a quiet, confident signature. Elongated, lightly spaced letterforms echo the feeling of bare skin and open horizons, while the balance between the two words gives the mark an editorial calm. It sits effortlessly over photography — never competing with the body, the light or the fabric — and scales cleanly from the website header to swing tags, packaging and social templates.
Brand Voice
Brand Voice
The copy is feminine, playful, and sun-kissed. It avoids generic swimwear language and focuses on feeling:
For women who chase the sun
A Second Skin
This is not just swimwear. It’s an era.
Sun-kissed skin is the only accessory you truly need.
Brand Voice
The copy is feminine, playful, and sun-kissed. It avoids generic swimwear language and focuses on feeling:
For women who chase the sun
A Second Skin
This is not just swimwear. It’s an era.
Sun-kissed skin is the only accessory you truly need.
Home Page
Home Page
The homepage opens on full-width campaign imagery — sun, skin, water — before easing into product discovery. Best sellers, new arrivals, brand storytelling and social content follow in a calm, airy rhythm, so the visitor moves from mood to shopping without a hard cut.
Home Page
The homepage opens on full-width campaign imagery — sun, skin, water — before easing into product discovery. Best sellers, new arrivals, brand storytelling and social content follow in a calm, airy rhythm, so the visitor moves from mood to shopping without a hard cut.
Our Story Page
Our Story Page
The story page slows the pace. Generous imagery, short sensory copy and soft linen tones carry the brand’s Mediterranean narrative — sun, travel, effortless confidence — building the emotional context that makes each piece feel like more than swimwear.
Our Story Page
The story page slows the pace. Generous imagery, short sensory copy and soft linen tones carry the brand’s Mediterranean narrative — sun, travel, effortless confidence — building the emotional context that makes each piece feel like more than swimwear.
Shop/Collection Page
Shop/Collection Page
Collection pages pair refined product grids with generous white space, giving every piece room to breathe. Colourways, sizing and filters stay visible at all times, so browsing feels editorial in tone but effortless in function.
Shop/Collection Page
Collection pages pair refined product grids with generous white space, giving every piece room to breathe. Colourways, sizing and filters stay visible at all times, so browsing feels editorial in tone but effortless in function.
Product Detail Page
Product Detail Page
The product page is built for confidence at the moment of choice: large imagery, clear sizing, colour options, fit notes and shipping details, with a “Complete the Look” section that encourages discovery without pressure.
Product Detail Page
The product page is built for confidence at the moment of choice: large imagery, clear sizing, colour options, fit notes and shipping details, with a “Complete the Look” section that encourages discovery without pressure.
Deliverables
Deliverables
Brand identity created from scratch (logotype, colour and typography system)
Custom Shopify theme design (homepage, story, collection and product templates)
E-commerce UX strategy (navigation, filtering, cart and checkout journey)
“Complete the Look” cross-sell module
Art direction for campaign and product imagery
Social media templates
Launch-ready favicon and social icons
Outcome
Outcome
Naked Era launched on Shopify in 2025 with a site that does the one thing the brief asked for: it feels like the brand — bare skin, soft fabric, endless summer — and it is simple to shop.
Deliverables
Brand identity created from scratch (logotype, colour and typography system)
Custom Shopify theme design (homepage, story, collection and product templates)
E-commerce UX strategy (navigation, filtering, cart and checkout journey)
“Complete the Look” cross-sell module
Art direction for campaign and product imagery
Social media templates
Launch-ready favicon and social icons
Outcome
Naked Era launched on Shopify in 2025 with a site that does the one thing the brief asked for: it feels like the brand — bare skin, soft fabric, endless summer — and it is simple to shop.