Phoenix OCP
One creative partner, five very different jobs, all recognisably the same brand.
Project Overview
Project Overview
Phoenix OCP is the leading pharmaceutical distributor in France, formed from the merger of PHOENIX Pharma and OCP Répartition, moving medicine from warehouse to pharmacy counter nationwide.
Phoenix OCP runs weekly campaigns spanning print, social, digital, and packaging. We work as their ongoing creative partner across that range: LinkedIn campaigns, internal financial communication, an all-staff summer event, corporate print collateral, and a personal retirement tribute.
Challenges & Objectives
Challenges & Objectives
Phoenix OCP needed a creative partner who could move between registers without breaking the brand. A LinkedIn safety post, a financial explainer employees must read before a deadline, a summer party poster, an annual agenda cover, and a retirement keepsake all call for a different voice.
The risk was five projects that read like five different agencies. The work needed to flex from corporate to celebratory to personal while still reading as Phoenix OCP.
Phoenix OCP
One creative partner, five very different jobs, all recognisably the same brand.
Project Overview
Phoenix OCP is the leading pharmaceutical distributor in France, formed from the merger of PHOENIX Pharma and OCP Répartition, moving medicine from warehouse to pharmacy counter nationwide.
Phoenix OCP runs weekly campaigns spanning print, social, digital, and packaging. We work as their ongoing creative partner across that range: LinkedIn campaigns, internal financial communication, an all-staff summer event, corporate print collateral, and a personal retirement tribute.
Challanges & Objectives
Phoenix OCP needed a creative partner who could move between registers without breaking the brand. A LinkedIn safety post, a financial explainer employees must read before a deadline, a summer party poster, an annual agenda cover, and a retirement keepsake all call for a different voice.
The risk was five projects that read like five different agencies. The work needed to flex from corporate to celebratory to personal while still reading as Phoenix OCP.
Industry
Pharmaceutical Distribution
Services
Social Content
Internal & External Communication
Print & Packaging
Digital Design
Event Design
Timeline
Ongoing
Industry
Pharmaceutical Distribution
Services
Social Content
Internal & External Communication
Print & Packaging
Digital Design
Event Design
Timeline
Ongoing
Typography
Typography
Two typeface families carry the brand, one from each side of the merger: Hurme, inherited from OCP, and Roboto, inherited from PHOENIX. Both run across three weights, Regular, Medium or SemiBold, and Bold or Black, and both appear together across every communication surface, print or digital: posters, brochures, catalogues, press ads, the website.
Colour Palette
Colour Palette
Three primaries anchor everything: dark charcoal, royal green and a lighter, more energetic lime. A warm yellow and a sky blue extend the range for campaigns; the summer party is the one job that borrows outside it.
Logo
Logo
The Phoenix OCP mark is a merger logo — PHOENIX’s arcs with OCP’s cross-ribbon, always in the two brand colours. We work to the group’s guidelines (reversals, clear space, the “a PHOENIX company” baseline) so every piece we produce could have come from their own studio.
Typography
Two typeface families carry the brand, one from each side of the merger: Hurme, inherited from OCP, and Roboto, inherited from PHOENIX. Both run across three weights, Regular, Medium or SemiBold, and Bold or Black, and both appear together across every communication surface, print or digital: posters, brochures, catalogues, press ads, the website.
Colour Palette
Three primaries anchor everything: dark charcoal, royal green and a lighter, more energetic lime. A warm yellow and a sky blue extend the range for campaigns; the summer party is the one job that borrows outside it.
Logo
The Phoenix OCP mark is a merger logo — PHOENIX’s arcs with OCP’s cross-ribbon, always in the two brand colours. We work to the group’s guidelines (reversals, clear space, the “a PHOENIX company” baseline) so every piece we produce could have come from their own studio.
Illustration & Photography
Illustration & Photography
Data and process visuals use a consistent illustration language: line-weight pictograms, charts and diagrams, illustrative compositions. This is the system behind the salary-campaign infographic and the agenda cover's connective network motif.
Photography follows its own brief: real staff rather than stock talent, strong contrast so people read clearly against the frame, and wide depth of field so shots feel like reportage rather than a studio setup.
Illustration & Photography
Data and process visuals use a consistent illustration language: line-weight pictograms, charts and diagrams, illustrative compositions. This is the system behind the salary-campaign infographic and the agenda cover's connective network motif.
Photography follows its own brief: real staff rather than stock talent, strong contrast so people read clearly against the frame, and wide depth of field so shots feel like reportage rather than a studio setup.
Our Approach
Our Approach
We work directly from Phoenix OCP’s brand system, adjusting register for the audience and moment. Corporate and recruitment content stays disciplined and on-brand; internal communication prioritises clarity over decoration. Event and editorial work earns more creative latitude, since a summer party or a retirement livret has a different job to do than a financial deadline notice.
Our Approach
We work directly from Phoenix OCP’s brand system, adjusting register for the audience and moment. Corporate and recruitment content stays disciplined and on-brand; internal communication prioritises clarity over decoration. Event and editorial work earns more creative latitude, since a summer party or a retirement livret has a different job to do than a financial deadline notice.
LinkedIn and employer branding
LinkedIn and employer branding
Recurring social content covers safety messaging (“Zéro compromis”), recruitment (“Vous n’êtes pas seuls pour recruter”), and platform onboarding for OCP+, Phoenix OCP’s internal tool. Each post pairs a short, bold headline with real photography from pharmacies and warehouses. Stats posts (57 établissements de répartition, 3 millions de médicaments livrés par jour) sit in the same rotation, mixing proof points with human moments.
LinkedIn and employer branding
Recurring social content covers safety messaging (“Zéro compromis”), recruitment (“Vous n’êtes pas seuls pour recruter”), and platform onboarding for OCP+, Phoenix OCP’s internal tool. Each post pairs a short, bold headline with real photography from pharmacies and warehouses. Stats posts (57 établissements de répartition, 3 millions de médicaments livrés par jour) sit in the same rotation, mixing proof points with human moments.
Internal financial communication
Internal financial communication
The annual "Participation & Intéressement" campaign has a hard constraint: employees need to understand a profit-sharing decision and act on it before June 10. We built two complementary posters: one laid out as a clear informational hierarchy (dates, options, a step-by-step path down the page), and one as an illustrated process-flow infographic that turns the same decision into a diagram. Both carry a QR code straight to the digital tool.
Internal financial communication
The annual "Participation & Intéressement" campaign has a hard constraint: employees need to understand a profit-sharing decision and act on it before June 10. We built two complementary posters: one laid out as a clear informational hierarchy (dates, options, a step-by-step path down the page), and one as an illustrated process-flow infographic that turns the same decision into a diagram. Both carry a QR code straight to the digital tool.
Event campaign
Event campaign
The "Fête de l'été" summer party, with a France vs. Norway match screening, DJ, food trucks, and a tombola, got its own illustration style: a playful, Paris-themed scene with the Eiffel Tower and illustrated crowds, built across an event poster, a digital screen display, and a set of branded cups. This is the one place the system steps away from the corporate palette.
Event campaign
The "Fête de l'été" summer party, with a France vs. Norway match screening, DJ, food trucks, and a tombola, got its own illustration style: a playful, Paris-themed scene with the Eiffel Tower and illustrated crowds, built across an event poster, a digital screen display, and a set of branded cups. This is the one place the system steps away from the corporate palette.
Corporate print
Corporate print
The 2027 agenda cover needed to represent Phoenix OCP’s whole ecosystem in a single image: pharmacists, warehouses, delivery, all in one composition. We blended real photography of pharmacists and logistics staff with abstract circular shapes and a connecting network of dots and lines in the brand’s teal and sage tones.
Corporate print
The 2027 agenda cover needed to represent Phoenix OCP’s whole ecosystem in a single image: pharmacists, warehouses, delivery, all in one composition. We blended real photography of pharmacists and logistics staff with abstract circular shapes and a connecting network of dots and lines in the brand’s teal and sage tones.
Personal editorial
Personal editorial
For a colleague's retirement after nearly four decades at the company, we designed "Pulse," a multi-page magazine-style livret rather than a standard card. It runs a cover feature, a career-highlights spread, a personal-passions spread (motorcycling, football), and colleague tributes, each with its own layout and colour treatment. The brief here was warmth, not brand consistency.
Personal editorial
For a colleague's retirement after nearly four decades at the company, we designed "Pulse," a multi-page magazine-style livret rather than a standard card. It runs a cover feature, a career-highlights spread, a personal-passions spread (motorcycling, football), and colleague tributes, each with its own layout and colour treatment. The brief here was warmth, not brand consistency.
Deliverables
Deliverables
Recurring LinkedIn content covering safety, recruitment, and platform onboarding
Two internal communication posters for the annual profit-sharing campaign, with QR-linked digital access
A full summer party campaign across poster, digital screen, and branded merchandise
A 2027 agenda cover blending photography and abstract supply-chain motifs
A personalised multi-page retirement livret
Outcome
Outcome
Since February 2026 we have delivered around five campaigns a month across these channels. Across five very different jobs, Phoenix OCP’s communications stay recognisable as Phoenix OCP, whether an employee is scrolling LinkedIn, reading a compliance deadline, walking into a summer party, or leafing through a colleague’s retirement tribute. The system flexes where it needs to and holds firm everywhere else.
Deliverables
Recurring LinkedIn content covering safety, recruitment, and platform onboarding
Two internal communication posters for the annual profit-sharing campaign, with QR-linked digital access
A full summer party campaign across poster, digital screen, and branded merchandise
A 2027 agenda cover blending photography and abstract supply-chain motifs
A personalised multi-page retirement livret
Outcome
Since February 2026 we have delivered around five campaigns a month across these channels. Across five very different jobs, Phoenix OCP’s communications stay recognisable as Phoenix OCP, whether an employee is scrolling LinkedIn, reading a compliance deadline, walking into a summer party, or leafing through a colleague’s retirement tribute. The system flexes where it needs to and holds firm everywhere else.