Younited
Younited
Weekly creative direction and full-channel campaign production for Younited.
Project Overview
Younited runs weekly marketing campaigns across social, email and affiliate channels, and from 2024 to 2025 we were their creative partner on that rhythm. Each week starts with a theme and copy from the client and ends with roughly ten on-brand assets across every channel and format.
Challenges & Objectives
Every campaign needs around ten assets, on-brand, on-message, and on time. For a fintech, the bar is higher: creative has to catch the eye in crowded feeds and display networks while staying inside the trust and compliance constraints of a credit brand. At that pace, campaigns risk turning into the same template with a new colour each week.
Younited
Weekly creative direction and full-channel campaign production for Younited.
Project Overview
Younited runs weekly marketing campaigns across social, email and affiliate channels, and from 2024 to 2025 we were their creative partner on that rhythm. Each week starts with a theme and copy from the client and ends with roughly ten on-brand assets across every channel and format.
Challenges & Objectives
Every campaign needs around ten assets, on-brand, on-message, and on time. For a fintech, the bar is higher: creative has to catch the eye in crowded feeds and display networks while staying inside the trust and compliance constraints of a credit brand. At that pace, campaigns risk turning into the same template with a new colour each week.
Client
Younited
Industry
Fintech & Consumer Credit
Services
Creative Direction
Campaign Design
Social & Display
Brand Systems
Timeline
2024–2025
Year
Client
Younited
Industry
Fintech & Consumer Credit
Services
Creative Direction
Campaign Design
Social & Display
Brand Systems
Timeline
2024–2025
Year
Typography
Every asset runs on a single typeface, Spline Sans, carried across weights instead of switching fonts for effect. Body copy sits in a regular weight for legibility at small sizes, while campaign hooks and offers step up to a bold, uppercase treatment for crowded feeds.
Typography
Every asset runs on a single typeface, Spline Sans, carried across weights instead of switching fonts for effect. Body copy sits in a regular weight for legibility at small sizes, while campaign hooks and offers step up to a bold, uppercase treatment for crowded feeds.
Logo
The wordmark exists in primary, reversed, and monochrome versions, built to sit cleanly on a black display ad or a white email banner. A standalone icon mark, the Younited "Y" in a rounded square, travels separately for avatars and small placements where the full wordmark won't fit.
Colour Palette
Black and white anchor every send: black for text and structure, white for space and contrast. On top of that base, Younited works from a set of named accent colours, electric violet, vermillon, fusion red, reptile green, orange hibiscus, and royal blue, each available at full strength or softened into a tint. A campaign borrows one or two accents to carry its identity for the week, violet for a no-fee push, blue for the winter holidays, without drifting from the base system.
Logo
The wordmark exists in primary, reversed, and monochrome versions, built to sit cleanly on a black display ad or a white email banner. A standalone icon mark, the Younited "Y" in a rounded square, travels separately for avatars and small placements where the full wordmark won't fit.
Colour Palette
Black and white anchor every send: black for text and structure, white for space and contrast. On top of that base, Younited works from a set of named accent colours, electric violet, vermillon, fusion red, reptile green, orange hibiscus, and royal blue, each available at full strength or softened into a tint. A campaign borrows one or two accents to carry its identity for the week, violet for a no-fee push, blue for the winter holidays, without drifting from the base system.
Our Approach
We were Younited’s weekly creative partner, working directly with their copywriters, designers and head of brand. Each week the client provided the theme and copy; we came back with creative directions and rolled the chosen route out across every format.
Process
Every campaign started with creative exploration. We proposed distinct visual directions for the week’s theme, whether a seasonal moment like the winter holidays or Easter, or a product message like a zero-fee offer, and the brand team picked the route to develop.
Our Approach
We were Younited’s weekly creative partner, working directly with their copywriters, designers and head of brand. Each week the client provided the theme and copy; we came back with creative directions and rolled the chosen route out across every format.
Process
Every campaign started with creative exploration. We proposed distinct visual directions for the week’s theme, whether a seasonal moment like the winter holidays or Easter, or a product message like a zero-fee offer, and the brand team picked the route to develop.
Production at scale
Once a direction was approved, we rolled it out across the full set: social posts and stories, email banners, six display formats from leaderboard to skyscraper, and landing page variants, roughly ten assets per campaign, every week. Each format is composed for its own constraints; a 160x600 and a 970x250 tell the same story differently.
UI & brand consistency
Everything ran on Younited’s brand system: colours, logo usage, and typography applied consistently across every size and channel, documented directly in the working file. Whatever the seasonal wrapper, the assets stayed recognisable as Younited.
Production at scale
Once a direction was approved, we rolled it out across the full set: social posts and stories, email banners, six display formats from leaderboard to skyscraper, and landing page variants, roughly ten assets per campaign, every week. Each format is composed for its own constraints; a 160x600 and a 970x250 tell the same story differently.
UI & brand consistency
Everything ran on Younited’s brand system: colours, logo usage, and typography applied consistently across every size and channel, documented directly in the working file. Whatever the seasonal wrapper, the assets stayed recognisable as Younited.
Collaboration
The workflow stayed tight: theme and copy from the client, creative routes from us, feedback with the copywriters and head of brand, then production and delivery. A shared Figma file kept everyone working from the same source of truth.
Solution
Seasonal moments
Campaigns built around the calendar — winter holidays, Easter and other recurring moments — where the creative direction leans into the occasion while staying inside Younited’s brand codes.
Product messages
Campaigns built around a specific offer, like zero-fee promotions, where the creative direction has to make a commercial message feel as considered as a seasonal one.
Collaboration
The workflow stayed tight: theme and copy from the client, creative routes from us, feedback with the copywriters and head of brand, then production and delivery. A shared Figma file kept everyone working from the same source of truth.
Solution
Seasonal moments
Campaigns built around the calendar — winter holidays, Easter and other recurring moments — where the creative direction leans into the occasion while staying inside Younited’s brand codes.
Product messages
Campaigns built around a specific offer, like zero-fee promotions, where the creative direction has to make a commercial message feel as considered as a seasonal one.
Winter Holiday Campaign
The campaign runs on a dark navy background with a single periwinkle-blue block and an illustrated pair of crossed skis standing in for the trip itself. A snowflake icon and a white headline about borrowing for a winter getaway do the rest. The mood stays cool and controlled, closer to a financial product than a holiday brochure, with colour doing the seasonal work instead of imagery.
Winter Holiday Campaign
The campaign runs on a dark navy background with a single periwinkle-blue block and an illustrated pair of crossed skis standing in for the trip itself. A snowflake icon and a white headline about borrowing for a winter getaway do the rest. The mood stays cool and controlled, closer to a financial product than a holiday brochure, with colour doing the seasonal work instead of imagery.
No Fee Campaign
The campaign leads with real photography instead of illustration: a woman mid-laugh, hands clasped, against a warm coral background. The offer sits inside a high-contrast violet callout, "no application fees," with a green CTA breaking the palette to pull the eye toward the button. It's the warmest and most human of the four campaigns, built around a real person rather than an icon or illustration.
No Fee Campaign
The campaign leads with real photography instead of illustration: a woman mid-laugh, hands clasped, against a warm coral background. The offer sits inside a high-contrast violet callout, "no application fees," with a green CTA breaking the palette to pull the eye toward the button. It's the warmest and most human of the four campaigns, built around a real person rather than an icon or illustration.
Holidays Campaign
The campaign uses a light lilac background and a split-flap numeral treatment, "50€ par mois" rendered like an airport departure board. An illustrated plane and the line "ceci n'est pas une blague" frame the price as a surprising deal rather than a routine offer. Typography carries the campaign here, not photography or a mascot.
Holidays Campaign
The campaign uses a light lilac background and a split-flap numeral treatment, "50€ par mois" rendered like an airport departure board. An illustrated plane and the line "ceci n'est pas une blague" frame the price as a surprising deal rather than a routine offer. Typography carries the campaign here, not photography or a mascot.
Easter Campaign
The campaign is fully illustrated: a pastel bunny-ear headband on a decorated egg character, set against cream and coral zigzag shapes. The "0€ de frais de dossier" headline repeats the no-fee message from the other campaign, but the seasonal mascot and softer palette shift it toward something playful and collectible. It's the most character-driven of the four, closer to a seasonal sticker than a financial ad.
Easter Campaign
The campaign is fully illustrated: a pastel bunny-ear headband on a decorated egg character, set against cream and coral zigzag shapes. The "0€ de frais de dossier" headline repeats the no-fee message from the other campaign, but the seasonal mascot and softer palette shift it toward something playful and collectible. It's the most character-driven of the four, closer to a seasonal sticker than a financial ad.
Deliverables
Weekly creative direction and full asset production
Roughly ten on-brand assets per week
A documented brand system applied consistently across every campaign
Weekly workflow: theme and copy in, full creative production delivered
Outcome
Across 2024–2025, the partnership turned each weekly brief into roughly ten on-brand campaign assets, including social, email, display and landing-page formats. Six display sizes were composed individually within the same visual system. A shared Figma file and documented brand rules gave Younited’s copywriters, designers and head of brand one place to review the work and prepare the next campaign, with a new creative direction for each brief.
Deliverables
Weekly creative direction and full asset production
Roughly ten on-brand assets per week
A documented brand system applied consistently across every campaign
Weekly workflow: theme and copy in, full creative production delivered
Outcome
Across 2024–2025, the partnership turned each weekly brief into roughly ten on-brand campaign assets, including social, email, display and landing-page formats. Six display sizes were composed individually within the same visual system. A shared Figma file and documented brand rules gave Younited’s copywriters, designers and head of brand one place to review the work and prepare the next campaign, with a new creative direction for each brief.
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