Joiia CBD
Joiia CBD
Packaging for three CBD brands, from tobacconist to pharmacy
Project Overview
Joiia CBD is a French CBD company based in Paris. Its flowers, oils and resins are tested, sorted by hand and packed in France, and sold only through tobacconists.
It runs two more brands for other shelves. Les Chanvrais: CBD crisps for supermarkets, delicatessens and CBD shops. Fiore CBD: oils for pharmacies. We designed the packaging for all three.
Challenges & Objectives
A tobacconist's counter is crowded and fast. A grocery aisle sells on appetite. A pharmacy sells on trust. One look could not work in all three, so each brand got its own packaging system.
The packs are small: a one-gram jar, a 10 ml bottle, a 35 g bag. Each still has to carry its legal information without looking like a warning label.
Joiia CBD
Packaging for three CBD brands, from tobacconist to pharmacy
Project Overview
Joiia CBD is a French CBD company based in Paris. Its flowers, oils and resins are tested, sorted by hand and packed in France, and sold only through tobacconists.
It runs two more brands for other shelves. Les Chanvrais: CBD crisps for supermarkets, delicatessens and CBD shops. Fiore CBD: oils for pharmacies. We designed the packaging for all three.
Challenges & Objectives
A tobacconist's counter is crowded and fast. A grocery aisle sells on appetite. A pharmacy sells on trust. One look could not work in all three, so each brand got its own packaging system.
The packs are small: a one-gram jar, a 10 ml bottle, a 35 g bag. Each still has to carry its legal information without looking like a warning label.
Client
Joiia CBD
Industry
Wellness & Food
Services
Packaging Design
Brand Identity
Timeline
12 weeks
Year
Client
Joiia CBD
Industry
Wellness & Food
Services
Packaging Design
Brand Identity
Timeline
12 weeks
Year

The Pattern
Every jar and bottle is wrapped in a tropical pattern in pink, green, blue and yellow. The name sits on top in a calm cream panel, with the weight in a circle under it.
The legal line and the 18+ icons get a panel of their own.
Colour Coding
Each flower variety has a colour, carried by a seal that runs from the lid down the side of the jar: pink for Amnesia, caramel for Caramel Candy, yellow for Lemon Haze. The seal names the variety and shows the jar is unopened.
On the oils, a coloured band and a matching badge mark the strength: 6%, 10% or 15%.
Joiia CBD
Joiia CBD
The Pattern
Every jar and bottle is wrapped in a tropical pattern in pink, green, blue and yellow. The name sits on top in a calm cream panel, with the weight in a circle under it.
The legal line and the 18+ icons get a panel of their own.
Colour Coding
Each flower variety has a colour, carried by a seal that runs from the lid down the side of the jar: pink for Amnesia, caramel for Caramel Candy, yellow for Lemon Haze. The seal names the variety and shows the jar is unopened.
On the oils, a coloured band and a matching badge mark the strength: 6%, 10% or 15%.
Joiia CBD


The Front
Les Chanvrais are French potato crisps, kettle-cooked and flavoured with CBD. The bag is built like a premium crisp pack, with CBD set where the flavour would be.
ARTISANAL and FRANÇAIS in outline, CBD in solid white between them, crisps flying across deep green.
The Back
The back is looser. “Les chips made in France” is hand-lettered over a map of the country, above four promises in script: no artificial flavours, no palm oil, no preservatives, no gluten.
Two sizes, 35 g and 110 g.
Les Chanvrais
Les Chanvrais
The Front
Les Chanvrais are French potato crisps, kettle-cooked and flavoured with CBD. The bag is built like a premium crisp pack, with CBD set where the flavour would be.
ARTISANAL and FRANÇAIS in outline, CBD in solid white between them, crisps flying across deep green.
The Back
The back is looser. “Les chips made in France” is hand-lettered over a map of the country, above four promises in script: no artificial flavours, no palm oil, no preservatives, no gluten.
Two sizes, 35 g and 110 g.
Les Chanvrais


Two Colours
Fiore CBD is the pharmacy range: broad-spectrum oils in 10 ml dropper bottles, on a base of hemp, avocado or sweet almond oil.
A pharmacy customer reads the box before buying. So the pack is calm: sage green and terracotta, no pattern. Closer to skincare than to a smoke shop.
The Box
The FIORE wordmark runs the full height of both side panels in white, so the box reads from any angle on a shelf.
The front carries an arched label: the name, a small tricolour, the base oil and the strength. The last panel holds directions, storage, ingredients and nutritional values.
Fiore CBD
Fiore CBD
Two Colours
Fiore CBD is the pharmacy range: broad-spectrum oils in 10 ml dropper bottles, on a base of hemp, avocado or sweet almond oil.
A pharmacy customer reads the box before buying. So the pack is calm: sage green and terracotta, no pattern. Closer to skincare than to a smoke shop.
The Box
The FIORE wordmark runs the full height of both side panels in white, so the box reads from any angle on a shelf.
The front carries an arched label: the name, a small tricolour, the base oil and the strength. The last panel holds directions, storage, ingredients and nutritional values.
Fiore CBD




Deliverables
Joiia CBD: jar labels, lid seals and oil labels
Les Chanvrais: crisp bags in 35 g and 110 g, launch poster
Fiore CBD: oil boxes and bottle labels
Print-ready artwork for every pack
Outcome
Joiia now has a pack for each shelf it sells on. None of the three looks like the others.
Deliverables
Joiia CBD: jar labels, lid seals and oil labels
Les Chanvrais: crisp bags in 35 g and 110 g, launch poster
Fiore CBD: oil boxes and bottle labels
Print-ready artwork for every pack
Outcome
Joiia now has a pack for each shelf it sells on. None of the three looks like the others.
Key results
3
brands: Joiia CBD, Les Chanvrais, Fiore CBD
3
shelves: tobacconists, grocers, pharmacies
5
pack formats, from a one-gram jar to a 110 g bag
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