Imagyze
Brand identity for an image-analysis platform built for agencies
Project Overview
Project Overview
Imagyze had built something genuinely new: a platform capable of analysing thousands of images to extract semiotic insights at scale. Despite this technical innovation, the brand had no visual identity, no market presence, and minimal awareness within its core audience—advertising, marketing, and research professionals.
Challenges & Objectives
Challenges & Objectives
To resonate with agencies like M&C Saatchi, Imagyze needed to make a bold and immediate impression—one that communicated both its novelty and analytical power.
Imagyze
Brand identity for an image-analysis platform built for agencies
Project Overview
Imagyze had built something genuinely new: a platform capable of analysing thousands of images to extract semiotic insights at scale. Despite this technical innovation, the brand had no visual identity, no market presence, and minimal awareness within its core audience—advertising, marketing, and research professionals.
Challanges & Objectives
To resonate with agencies like M&C Saatchi, Imagyze needed to make a bold and immediate impression—one that communicated both its novelty and analytical power.
Industry
Advertising Technology
Services
Branding
Graphic design
Social & LinkedIn
Timeline
10 weeks
Industry
Advertising Technology
Services
Branding
Graphic design
Social & LinkedIn
Timeline
10 weeks
Our Approach
Our Approach
We examined the ad-tech and image-analysis landscape, noting that most competitors appeared overly technical or corporate. Imagyze needed to convey innovation, but also creativity—bridging tech and storytelling.
Strategy & Concepting
Strategy & Concepting
We defined a core brand idea: unlocking hidden meaning. This idea was expressed through visual metaphors of segmentation, patterns, and digital abstraction.
Design Development
Design Development
We produced three brand directions aligned with Imagyze’s positioning. After a collaborative review process, the strongest direction was selected and refined into a comprehensive identity.
Our Approach
We examined the ad-tech and image-analysis landscape, noting that most competitors appeared overly technical or corporate. Imagyze needed to convey innovation, but also creativity—bridging tech and storytelling.
Strategy & Concepting
We defined a core brand idea: unlocking hidden meaning. This idea was expressed through visual metaphors of segmentation, patterns, and digital abstraction.
Design Development
We produced three brand directions aligned with Imagyze’s positioning. After a collaborative review process, the strongest direction was selected and refined into a comprehensive identity.
Logo
Logo
A mark that visualises decoding—three vertical bars symbolising layered meaning, paired with a modular logotype using the custom “Forced Square” typeface. The structure is governed by a precise grid and safe-zone system for consistency across formats.
Colour Palette
Colour Palette
A high-contrast palette: deep violet, lavender and lilac as the primaries, an electric green accent for the “decoded” moments, and a near-black ground. Built to hold up on a slide, a LinkedIn banner and a UI.
Typography
Typography
Primary Font: Forced Square – futuristic and structured, used for large headers.
Secondary Font: Gotham – neutral, readable, and versatile for UI and body content.
This combination balances bold visual identity with usability across interfaces.
Logo
A mark that visualises decoding—three vertical bars symbolising layered meaning, paired with a modular logotype using the custom “Forced Square” typeface. The structure is governed by a precise grid and safe-zone system for consistency across formats.
Colour Palette
A high-contrast palette: deep violet, lavender and lilac as the primaries, an electric green accent for the “decoded” moments, and a near-black ground. Built to hold up on a slide, a LinkedIn banner and a UI.
Typography
Primary Font: Forced Square – futuristic and structured, used for large headers.
Secondary Font: Gotham – neutral, readable, and versatile for UI and body content.
This combination balances bold visual identity with usability across interfaces.
Social Media Templates
Social Media Templates
A full suite of branded Instagram assets: hiring posts, team welcomes, carousels, and announcement cards. Built to drive engagement while maintaining visual consistency.
Website Visual System
Website Visual System
We designed key visual layouts and a homepage hero section. The brand message—“Unlock the Hidden Insights in Every Image”—was built into the UI, supported by real-time visual examples of image breakdowns.
LinkedIn Assets
LinkedIn Assets
Branded profile and header designs for leadership, allowing Imagyze to expand its footprint in B2B contexts.
Social Media Templates
A full suite of branded Instagram assets: hiring posts, team welcomes, carousels, and announcement cards. Built to drive engagement while maintaining visual consistency.
Website Visual System
We designed key visual layouts and a homepage hero section. The brand message—“Unlock the Hidden Insights in Every Image”—was built into the UI, supported by real-time visual examples of image breakdowns.
LinkedIn Assets
Branded profile and header designs for leadership, allowing Imagyze to expand its footprint in B2B contexts.
Deliverables
Deliverables
Full logo suite (horizontal, stacked, monochrome) with grid and safe-zone system
Brand guidelines (spacing, typography, colour use)
Colour and typography system
Instagram template suite: hiring, team welcomes, carousels, announcements
Website hero and key page layouts
LinkedIn profile and header assets
Favicon and social icons
Outcome
Outcome
Imagyze went from no visual identity to a full system — logo, colour, type, social, LinkedIn and a website hero — in ten weeks, in time for its 2024 launch. It now walks into agency meetings looking like the category it is trying to create.
Deliverables
Full logo suite (horizontal, stacked, monochrome) with grid and safe-zone system
Brand guidelines (spacing, typography, colour use)
Colour and typography system
Instagram template suite: hiring, team welcomes, carousels, announcements
Website hero and key page layouts
LinkedIn profile and header assets
Favicon and social icons
Outcome
Imagyze went from no visual identity to a full system — logo, colour, type, social, LinkedIn and a website hero — in ten weeks, in time for its 2024 launch. It now walks into agency meetings looking like the category it is trying to create.